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What is NLP Therapy? Understanding the 16 NLP Beliefs of Excellence

NLP Therapy is a powerful form of coaching to help you get what you want in life. Here is a brief overview of NLP and a list of the NLP Beliefs of Excellence.

What is NLP Therapy? NLP Coaching, Neuro Linguistic Programming

What does NLP stand for?

NLP stands for neuro-linguistic programming. NLP coaching was developed by Richard Bandler and John Grinder in the 1970s after they carefully studied and modeled highly successful therapists.


What is NLP Therapy?

NLP therapy or NLP coaching helps people like you to get what they want in life; NLP changes the way you think and behave and therefore changes your actions and results.


What is NLP good for?

NLP coaching is superb for changing your thought patterns. It reprograms your brain to think positively, improve your self belief and confidence and to help you reach your goals. There are relevant NLP techniques for anxiety, motivation, self-esteem, accountability and more. Many people and organisations use NLP at work.


What is an NLP Practitioner?

An NLP practitioner is a coach who has trained and certified in NLP. An NLP master practitioner has taken a second level and certification of NLP training. Personally I am an NLP Life Coach; I am trained in both modalities and combine them in my coaching sessions and programs. I have an NLP Master Practitioner certification.

NLP therapy

What are the NLP Beliefs of Excellence? (also known as the NLP presuppositions)


The super-helpful Beliefs of Excellence were written by the founders of Neuro-Linguistic Programming. This list is an excellent reference point when you might seek reassurance, positivity or an understanding of your own or other people's behaviour:

  1. 'The map is not the territory' How you see and experience the world around you (territory is determined by your own individual map. Your map is determined by many factors unique to you; upbringing, career, beliefs and values, relationships, desires etc

  2. 'Everyone has a unique map of the world' Everyone has a unique perception (map) of the world. Respect other peoples’ maps of the world.

  3. There are no un-resourceful people, only un-resourceful states' Your state (internal emotional condition) affects how resourceful you feel. If you feel un-resourceful, what can you do to change your state?

  4. 'There is no failure, only feedback' Every experience provides feedback for the next time.

  5. 'All problems were once a solution' Think about this for a minute!

  6. 'Behind every behavior has a positive intention' Even if the intention is not good for us, it is good for someone else.

  7. 'Everyone makes the best choice available to them at the time they make it' The choices one makes are an outcome of one's unique personal history. A choice made is the best possible available at the time

  8. 'The meaning of communication is the effect' It doesn’t matter what one means to say, the meaning comes from how a listener hears and responds to it.

  9. 'We have all the resources we will ever need within us' Even if we don't have something, we have the resource to identify what we need to get it.

  10. 'The person with the most flexibility (in thinking and behavior) has the greatest influence' Flexibility enables one to maneuver in situations with ease.

  11. 'Mind and body are systemic' Look after one & both will feel the benefit. Abuse one, both will feel the effect. This is a great one to maintain mind body balance.

  12. 'If one person can do it, anyone can do it' What we recognize in others is true about ourselves. If you can spot, it you’ve got it.

  13. 'The way to understand is to do' Learn a process to understand better.

  14. 'We cannot not communicate' We are always communicating: with words, body language, eye movements & we communicate with ourselves in thoughts.

  15. 'All people are magnificent' ... in their own individual way.

Here is a downloadable PDF list of the NLP Beliefs of Excellence for you to print and keep.


Faith Hill NLP life coach, NLP practitioner UK

I am a certified NLP Practitioner and Life Coach.

If you would like to explore how NLP therapy and NLP coaching can help you, please book a free 30-minute Discovery Call with me. We can discuss what you would like to achieve and how NLP exercises and techniques can help you personally. I am an online coach.